PEARL OF AFRICA FASHION ALLIANCE

Pearl of Africa Fashion Alliance (PAFA) –is the official association for the textile and fashion industry in Uganda. Through our work in three key areas: Technology & Innovation, Sustainability, and Ugandan Craftsmanship, we play an active role in supporting and developing the industry to position Uganda as an innovative fashion hub.

PAFA supports initiatives that increase capacity, promote environmentally friendly business practices, and broaden Uganda's fashion and textile industries globally. Our mission is to support the expansion of regional fashion designers and shops and advocate the importance of raising the visibility of homegrown brands both locally and around the globe.

Our range of programs includes local and international go-to-market opportunities, resources for brand growth and business development, seminars and conferences, community events, masterclasses, mentorships as well as consultations on a range of important industry-related topics.

PAFA will work in close partnership with government bodies such as Enterprise Uganda, Uganda Tourism Board, Uganda Development Bank, Ministry of Gender, Labor and Social Development, Ministry of Trade, Industries and Cooperatives, Uganda Registration Services Bureau, as well as with foreign embassies and other trade associations and organizations, to place the local fashion industry at the forefront of policy and opportunity.

PAFA is a member of the Uganda Culture Forum and also supports the Buy Uganda, Build Uganda Government Initiative.